EA FC 26 UEFA Primetime Promo Event Guide | Best Investments, Upgrade Rules & Market Crash Explained
Posted: Nov 08, 2025 Views: 46
EA FC 26 Ultimate Scream promotion officially ended on Friday, November 7th. However, the 99-rated versions of these cards are now available and will remain active until Wednesday. These cards will be downgraded on Wednesday, and then upgraded again on December 5th, receiving a position change. This means the value of these cards will continue to fluctuate.
Meanwhile, a new promotion, UEFA Primetime, has begun, offering 45 players at once. What special players are included in UEFA Primetime, and how can you utilize this promotion for investment?

What Is UEFA Primetime?
While UEFA Primetime appears to be a new promotion, it is essentially a rebranded and re-released version of Road to the Knockouts promotion. This time, the card packs include heroes and regular player cards.
Upgrade Paths
UEFA Primetime cards are Live Cards, and their stats will be upgraded based on the performance of real players and teams in upcoming European competitions such as Champions League, Europa League, and Europa Conference League.
Regular Players
- If a player's club earns 7 or more points in the next four matches, their Overall Rating will increase by 1.
- If an attacker or midfielder scores or assists in each of the next four matches, they will gain Role+ and an additional base playstyle.
- If a defender keeps a clean sheet and avoids yellow or red cards in the next four matches, they will gain Role++ and an additional base playstyle.
- If a club finishes in the top eight of their group and scores in each of the next four matches, players from that club will gain Playstyle+ or two base playstyles.
Hero Cards
The upgrade conditions for Hero cards are relatively easier. If their affiliated club wins two of the next four matches, they will gain OVR+1. If their affiliated club scores a total of four goals in the next four matches, they will receive Role++ and one additional base playstyle.
UEFA Primetime League Objective
Along with this promotion is UEFA Primetime League Objective, whose main reward is Miguel Rodríguez with 85 OVR. He's an RW and RM player with decent Pace (90), Dribbling (85), and Playstyles (Finesse Shot, Quick Step, etc.), but only has a 3-star skill and a 3-star weakfoot.
As a free card, he's not bad, and this card is also a live item, receiving upgrades based on his club FC Utrecht's performance in the next four real-world matches.
UEFA Primetime Hamza IgamaneObjective
Another UEFA Primetime Hamza Igamane Objective reward is 84 OVR Hamza Igamane player card, a striker for Ligue 1 club Lille and Moroccan national team. Besides his decent inherent qualities, he can be added to the new Evolution, making him even more powerful.
How To Invest?
Following the release of UEFA Primetime, the transfer market has experienced a crash, and the decline in player values may continue for some time.
The market decline is due to the release of 45 special cards in UEFA Primetime, plus 15 from Team of the Week, bringing the total number of special cards added to packs to over 60. This has severely impacted the market value of gold meta cards.
On the other hand, many players are using the untradeable Ultimate Scream cards, which are dominating matches with their powerful stats, thus reducing the demand for regular gold cards.
Gold Cards
If you're considering investing in gold cards, it's advisable to wait. Their value is expected to drop further on Saturday, Sunday, and Monday, so trading them with other players on Monday evening or Tuesday morning can save you more FC 26 coins.
Ultimate Scream Cards
Ultimate Scream Cards are about to be released from packs, but investing in them immediately after they leave the pack is not recommended. Other players may sell them after Weekend League matches, fearing a significant drop in value after Wednesday's stat adjustments.
The ideal time to invest is Tuesday evening or Wednesday morning, before the attribute pullback. Other players, not wanting to lose too many coins, will typically engage in panic selling during this time, requiring the fewest coins to invest.
UEFA Primetime Cards
As for the newly released UEFA Primetime Cards, immediate investment is not recommended. Most of their major upgrades won't be available until around January 28, 2026, after European tournament group stage ends. The next related tournament isn't until November 25th, so they won't have an upgrade opportunity in the short term, causing their value to decline.
Evolution Cards
Evolution cards require you to find gold cards with potential (around 83 OVR to 82 OVR) that are currently very undervalued. You can invest them in advance, betting they will become excellent choices for a future evolution quest. This is a long-term investment; there may not be obvious short-term returns, but this investment method has low risk and high returns.
Here are some recommended players to invest in:
- 74 OVR Claudio Echeverri CAM.
- 83 OVR Loïs Openda ST.
- 83 OVR Eduardo Camavinga CM.
- 82 OVR Felix Nmecha CDM.
Felix Nmecha will be included in the new promotional card pack, so its supply will decrease. If it evolves, its value could skyrocket, making it a very worthwhile investment.
This concludes the general overview of UEFA Primetime. Overall, this promotion introduces many new cards, but not as many as Ultimate Scream. Therefore, it is recommended that you focus on SBCs and Evolutions.
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